Not Hocus-Pocus, but Neuroscientific Focus.
Neuromarketing: Inside the Mind of the Learner
This is a live immersive learning experience. It's not on Zoom. It has no slides. It's a show production that will feel like a Marvel movie experience. And it's for a maximum of 25 participants - cameras on, microphones on.
23 Sept 2021, 18:00 – 19:30 CEST
Online Immersive Experience
About the Event
This practical training covers complex and fundamental neuroscientific insights in an easy-to-understand context: what actually works and doesn't when it comes to building and delivering a seamless learning experience.
This is not HOCUS-POCUS, but neuroscientific FOCUS.
Dive into understanding the mind of the adult learner:
Neuroscience for Business, The Neuroscience of Adult Learning
Neuromarketing - the reason behind 327% increase in content retention
The functions of the brain: attention and consciousness
How are the 5 senses influencing the learning behavior
The dual side: the conscious and the unconscious response and motivation - crucial to understanding learner preference and choice
Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence learning decisions and cognitive preference
Aberrant consumer behaviors which influence and impact the learning experience: consumer choice, pathological gambling - learning gamification, "shopaholism" - buying every course there is out there, digital dependencies - saving every pdf there is online, ‘’nomophobia’ - fear of letting go of information, proprioception, propinquity and much more
This session is conducted by Bogdan Manta, a Neuroscience for Business expert. By understanding how the brain works, he combines practical insights with strategic thinking in a business context.
In his quest to decipher the human brain, Bogdan gathered a Masters Degree in Persuasive Communication, a Bachelor in Psychology, and a Bachelor in Behavioral Economics.
You are one of the 5 participants on the waiting list. If/when a registered participant will cancel their attendance, you will receive the login details one day before the live immersive experience. Please keep your agenda open, chances are you will get a participating spot.
Exclusive for L&D Shakers
You will receive the login details one day before the live immersive experience. As seats are limited, if you registered and cannot participate please announce the organizers.
When booking your spot for any of the workshops, you agree with our terms and conditions.