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Thu, 23 Sept
|Online Immersive Experience
Neuromarketing: Inside the Mind of the Learner
This is a live immersive learning experience. It's not on Zoom. It has no slides. It's a show production that will feel like a Marvel movie experience. And it's for a maximum of 25 participants - cameras on, microphones on.

Date & Time
23 Sept 2021, 18:00 – 19:30 CEST
Online Immersive Experience
About the Event
This practical training covers complex and fundamental neuroscientific insights in an easy-to-understand context: what actually works and doesn't when it comes to building and delivering a seamless learning experience.
This is not HOCUS-POCUS, but neuroscientific FOCUS.
Dive into understanding the mind of the adult learner:
The why
Neuroscience for Business, The Neuroscience of Adult Learning
Neuromarketing - the reason behind 327% increase in content retention
The how
The functions of the brain: attention and consciousness
How are the 5 senses influencing the learning behavior
The dual side: the conscious and the unconscious response and motivation - crucial to understanding learner preference and choice
The what
Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence learning decisions and cognitive preference
Aberrant consumer behaviors which influence and impact the learning experience: consumer choice, pathological gambling - learning gamification, "shopaholism" - buying every course there is out there, digital dependencies - saving every pdf there is online, ‘’nomophobia’ - fear of letting go of information, proprioception, propinquity and much more
This session is conducted by Bogdan Manta, a Neuroscience for Business expert. By understanding how the brain works, he combines practical insights with strategic thinking in a business context.
In his quest to decipher the human brain, Bogdan gathered a Masters Degree in Persuasive Communication, a Bachelor in Psychology, and a Bachelor in Behavioral Economics.
Tickets
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Waiting List
€0.00
You are one of the 5 participants on the waiting list. If/when a registered participant will cancel their attendance, you will receive the login details one day before the live immersive experience. Please keep your agenda open, chances are you will get a participating spot.
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Exclusive for L&D Shakers
€0.00
You will receive the login details one day before the live immersive experience. As seats are limited, if you registered and cannot participate please announce the organizers.
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