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Thu, 09 Sept

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Online Workshop / Training

Neuromarketing: Inside The Mind Of The Consumer

Registration is Closed
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Neuromarketing: Inside The Mind Of The Consumer

Date & Time

09 Sept 2021, 14:30 – 18:00

Online Workshop / Training

About the Event

This practical training covers complex and fundamental neuromarketing insights in an easy-to-understand context.

Dive into understanding the mind of the consumer: 

The why

  • Neuromarketing - the reason behind 327% increase in conversion. 

The how

  • The functions of the brain: attention and consciousness.
  • How are the 5 senses influencing consumer behavior and purchase decisions?
  • The dual side: the conscious and the unconscious response and motivation -  crucial to understanding consumer preference and choice.
  • The multiple kinds of memory, and how they impact behavior and decision.

The what

  • Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence purchase decisions and consumer preference.
  • Aberrant consumer behaviour, consumer choice, pathological gambling, "shopaholism", digital dependencies, ‘’nomophobia’, and much more.

This practical 3.5 hour training is led and facilitated by Bogdan Manta.

Tickets

Price

Quantity

Total

  • Early Bird

    €90.00

    BTW included

    You will receive the login details and homework a few days before the intensive workshop.

    €90.00

    BTW included

    Sold Out

  • The Final Spot

    €100.00

    BTW included

    You will receive the login details and the homework a day before the intensive workshop.

    €100.00

    BTW included

    Sold Out

This event is sold out
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