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Thu, 15 Jul
|Online Workshop / Training
Neuromarketing: Inside The Mind Of The Consumer
Registration is Closed
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Date & Time
15 Jul 2021, 14:00 – 17:30
Online Workshop / Training
About the Event
This practical training covers complex and fundamental neuromarketing insights in an easy-to-understand context.
Dive into understanding the mind of the consumer:
The why
- Neuromarketing - the reason behind 327% increase in conversion.
The how
- The functions of the brain: attention and consciousness.
- How are the 5 senses influencing consumer behavior and purchase decisions?
- The dual side: the conscious and the unconscious response and motivation - crucial to understanding consumer preference and choice.
- The multiple kinds of memory, and how they impact behavior and decision.
The what
- Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence purchase decisions and consumer preference.
- Aberrant consumer behaviour, consumer choice, pathological gambling, "shopaholism", digital dependencies, ‘’nomophobia’, and much more.
This practical 3.5 hour training is led and facilitated by Bogdan Manta.
Tickets
Price
Quantity
Total
Early Bird
€90.00
BTW included
You will receive the login details and homework a few days before the intensive workshop.
€90.00
BTW included
Sold Out
Regular
€100.00
BTW included
You will receive the login details and the homework a day before the intensive workshop.
€100.00
BTW included
Sold Out
This event is sold out
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