Neuromarketing: Inside The Mind Of The Consumer

This practical training covers complex and fundamental neuromarketing insights in an easy-to-understand context.

Dive into understanding the mind of the consumer: 

The why

• Neuromarketing - the reason behind 327% increase in conversion. 

The how

• The functions of the brain: attention and consciousness.
• How are the 5 senses influencing consumer behavior and purchase decisions?
• The dual side: the conscious and the unconscious response and motivation -  crucial to understanding consumer preference and choice.
• The multiple kinds of memory, and how they impact behavior and decision.

The what

• Colors, textures, fragrances, sounds, a-ha moments, objects, stories, images, quotes and how they influence purchase decisions and consumer preference.
• Aberrant consumer behaviour, consumer choice, pathological gambling, "shopaholism", digital dependencies, ‘’nomophobia’, and much more.

This practical 3.5 hour training is led and facilitated by Bogdan Manta.